QBN | Brand System & Launch Kit
QBN

Queer Business Network

“Global Reach. Local Focus. Real Support.”

01. The Palette: “Executive Bold”

A departure from standard rainbows. Deep, serious navy grounds the brand in executive professionalism, while the Magenta/Violet gradient provides the queer energy.

Midnight Navy
#0A192F
The Suit (Backgrounds)
QBN Magenta
#E91E63
The Energy (Actions/Accents)
Electric Violet
#7C4DFF
The Digital (Gradients)
Slate Grey
#8892B0
The Structure (Subtext)

02. Slogans & Taglines

Messaging that speaks to the “Lived Frustration” of performative networking[cite: 776].

The Launch Hook

“Coming Out… Professionally.”

Used for: Launch announcements, teaser campaigns.

The Differentiator

“Built on trust,
not algorithms.”

Used for: Comparison against LinkedIn.

The Mission

“Visibility is not the same as opportunity.”

Used for: About Us, Vision statements.

03. Social Media Samples

Designed for LinkedIn (Professional) and Instagram (Visual). High contrast, minimal noise.

04. The Brand Story (Email/Web Layout)

From the Founder:

“I was tired of the noise.”

During my job search, I realized something: Visibility is not the same as opportunity. [cite: 778]

I spent months posting on LinkedIn. The platform felt performative. But when I reached out privately to the queer community, the support was practical and generous. [cite: 781]

QBN exists to bridge that gap. We are building the infrastructure to turn that goodwill into outcomes. Global reach. Local focus. Real support. [cite: 785]

Join the Founding Cohort

05. Iconography & “Stickers”

Visual shorthand for the “No Fluff” executive strategy. To be used on the Heartbeat platform or presentation decks.

☕️
LOCAL
COHORT
🤝
WARM
REFERRAL
🔇
NO
NOISE
✓
VETTED
MEMBER